The KDDI Group Philosophy

Our Corporate Credo

Our Credo is
"Elevate Our Minds"
and is supported by
"Asking ourselves if our motives are righteous or selfish".

The KDDI Group Mission Statement

The KDDI Group values and cares about the material and emotional well-being of all its employees, and delivers a thrilling customer experience by always going further than expected with the ultimate goal of achieving a truly connected society.

The KDDI Group Philosophy

Chapter 1: Vision

  1. 1.1
    Enhancing the power to connect
  2. 1.2
    Satisfying customers
  3. 1.3
    Keeping aspirations alive
  4. 1.4
    Delivering a thrilling customer experience by always going further than expected
  5. 1.5
    Making the most of diversity
  6. 1.6
    Responsibility extending 24/7 and 365 days a year
  7. 1.7
    Striving to become a truly global company
  8. 1.8
    Each one of us makes the KDDI Group what it is

Chapter 2: Management Principles

  1. 2.1
    Clearly state the purpose and mission of our business
  2. 2.2
    Respect for human rights
  3. 2.3
    Pursue profit fairly
  4. 2.4
    Transparent management
  5. 2.5
    Maximizing revenues, minimizing expenses
  6. 2.6
    Lean and mean management
  7. 2.7
    Real-time business management

Chapter 3: Professional Mindset

  1. 3.1
    We set specific goals with a pure and aspirational mind. Once our targets are set, we will drive ourselves to keep going with a strong commitment until we achieve success. Then we will share the fruits of our accomplishments.

Chapter 4: Way Forward

  1. 4.1
    Do the right thing as a human being
  2. 4.2
    Go back to the basic principles
  3. 4.3
    Playing by the rules
  4. 4.4
    Separate personal matters from business
  5. 4.5
    Praise each other's challenges
  6. 4.6
    Conceive optimistically, plan pessimistically, and execute optimistically
  7. 4.7
    Every small effort counts
  8. 4.8
    Believe in our potential
  9. 4.9
    Always be creative in your work
  10. 4.10
    Open and direct communication
  11. 4.11
    Taking ownership
  12. 4.12
    Be self-motivated
  13. 4.13
    Keep your fighting spirit alive
  14. 4.14
    Let's unite as a team to achieve our goals
  15. 4.15
    Look at what you do, from the outside in
  16. 4.16
    To know the problem, go, see and touch
  17. 4.17
    Be agile; think and act with a sense of urgency
  18. 4.18
    Put yourself in the perspective of your boss
  19. 4.19
    Tough love at work

Chapter 5: Elevate Our Minds

  1. 5.1
    Achievement = Attitude x Effort x Ability
  2. 5.2
    Refine the human skills through work
  3. 5.3
    Be altruistic
  4. 5.4
    Be grateful to others
  5. 5.5
    Have an open mind and a humble attitude
  6. 5.6
    Be positive

KDDI Code of Business Conduct

KDDI Code of Business Conduct (Basic Principles)

KDDI Group Human Rights Policy

KDDI Group Human Rights Policy